Search Engine Optimisation - SEO

Linking

There are 3 main area’s when it comes to links. These are:

• Internal link structure of your site
• Links going to external websites
• External sources linking to you

Links are in essence, the only way in which the search engines will be able to find and index your websites. They also play an important part in the priority the search engines give each page in the SERPS (Search Engine Results Pages).